I’m Victoria Morton.

For most of my adult life I’ve lived inside Tasmanian football, club football, junior football, women’s football, governance, fundraising, licensing, conflict, politics, and the relentless volunteer grind that holds the whole thing together.

I’ve spent years watching the same patterns repeat, the same mistakes, the same “strategies” that never reach the grassroots, and the same people quietly carrying the load.

This website is my written record of that lived experience, for myself and my family first, but also for anyone who wants to understand how football really works (and doesn’t work) in a small state.

If you’re new here, start with the posts below.

IF YOU READ FIVE POSTS, READ THESE

• If I were CEO of Football Tasmania
  A blunt, practical blueprint for what football leadership should look like in Tasmania, if we were serious about serving clubs.

• A Headquarters for Football Tasmania, not a home for Football
  A clear look at why Tasmania needs a true “home of football”, and why spreading the game thin across facilities keeps us stuck.

• Matthew Rhodes - the person behind Tassie Football Central
  A grounded, thoughtful conversation with one of Tasmania’s key football voices, and a reminder that leadership is built through service, not slogans.

• FOMO Isn’t Development: The Small State Pathway Problem
  A blunt look at how secrecy and “elite pathway” marketing create FOMO and why clubs end up competing against the very system meant to support them.

• How a Coaching Interview, a Swear Word and a Soccer School Altered my Life
  The personal origin story behind my work in football, and the moment this became more than just a game.
  

• You’ll find recurring themes here, including:

• Grassroots reality (what clubs actually do to keep football alive)

• Governance and power (the politics, the processes, the quiet control)

• Women’s football (what gets said vs what gets funded)

• Infrastructure (fields, changerooms, priorities, and the mess underneath)

• Tasmanian football history (because short memories are expensive)

• Volunteer load (burnout, invisible work, and the human cost)

WHAT THIS BLOG IS (AND ISN’T)

This is not a press release site.
It’s not neutral.
It’s not written to keep everyone comfortable.

But it is written with care. I focus on patterns and systems, not individuals. I’m not interested in personal attacks, I’m interested in the truth of how things operate, and what it costs the people at the bottom of the pyramid.

WANT TO CONTACT ME?

If you’d like to respond, contribute, or suggest a story, you’re welcome to use the Contact page.

I read everything, even if I don’t reply to everything.

HOW TO USE THIS SITE

If you’re new here, this isn’t just a blog, it’s a map of Tasmanian football as it really operates.

Everything is grouped so you can follow the part of the game you care about.

Women and Girls
The growth, the gaps, the realities of female football, from grassroots to governance.

Letters + Opinion
Open letters, direct responses, and pieces written to decision-makers, not just readers.

Personal Lens
My lived experience inside clubs, committees, conflict, and the volunteer grind.

Funding + Facilities
Where the money goes, where it doesn’t, and how infrastructure shapes the game.

Football Culture + Community
The human side of football, volunteers, families, traditions, identity.

Coaching + Development
Pathways, academies, standards, and what actually develops players, not what is marketed.

Football People / Interviews / Faces of the Game
Conversations with the people who hold football together behind the scenes.

Governance + Politics of Football
Power, structure, systems, and why decisions rarely reach the grassroots.